Trends
Increasing digitalisation
Online retail and multi-channel retail concepts have become an integral part of today's market structures, but the sector’s advancing digitalisation is far from exhausted. Innovative retail concepts and integrated shopping experiences, from self-checkout systems to the use of virtual reality, will shape and permanently change retail in the future. A customer journey that offers both physical shopping experiences and online offers shall achieve significant competitive advantages.
Future trends
Besides the push for digitalisation, there's a rising emphasis on product personalisation and sustainability awareness. Understanding your customers thoroughly is key to offering tailored products and top-notch customer experiences, to be integrated into targeted marketing strategies. With low market entry barriers, intense competition and ongoing challenges, cost pressures remain high. Consequently, companies must consistently review the entirety of their value chain to maximise efficiency.
