Reference transaction
Advisor to Kettler Sport GmbH
on the sale to FITSHOP GmbH
Saxenhammer served as the exclusive sell-side M&A financial advisor to Tristport (KETTLER Fitness), a leader in the FitTech space and renowned for producing high-quality fitness equipment, on its asset deal with Fitshop Group, Europe's leading specialist retailer for home fitness equipment.
KETTLER Fitness has been renowned for producing high-quality fitness equipment since 1970. Their product range includes elliptical trainers, exercise bikes, rowers, and various accessories designed to enhance home workout routines. KETTLER emphasizes durable construction and user-friendly designs, catering to both beginners and seasoned fitness enthusiasts. Their equipment is available through various retailers and online platforms, making it accessible to a broad audience.
With over 60 stores, the Fitshop Group is Europe's largest specialist store for home fitness equipment and one of the world's most renowned online mail order companies for fitness equipment. Private customers order via the 25 webshops in the respective national language or have their desired equipment assembled on site. The company also supplies fitness studios, hotels, sports clubs, companies and physiotherapy practices with professional equipment for endurance and strength training. Fitshop offers a wide range of fitness equipment from well-known manufacturers, high-quality in-house developments and comprehensive services, e.g. a set-up service and sports science advice before and after the purchase. The company employs numerous sports scientists, fitness trainers and competitive athletes for this purpose.
